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Destination Branding

Welcome to Philly! The city of brotherly love! Come, relax, stay a while!

The following visual identity is for the conceptual branding for the city of Philadelphia as a way to promote travel and tourism. Philadelphia, or Philly, is an often-ignored American city, sometimes referred to as the 6th borough of Manhattan (a comparison that all Philadelphians detest). The design for Philly’s identity is inspired by all the entertainment, food and history the city has to offer.

Using a combination of illustration, layout, UI, type and color, the following brand roll out promotes a playful, warm and engaging city that welcomes all.


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